Snoa Lingerie Takes the Shiver Out of Sexy. Launching November, 2010: A Thoroughly New Concept in Lingerie

Introducing Snoa Lingerie, the first and only sleepwear collection that makes women feel sexy and warm at the same time. Created to solve the age old dilemma of he's hot, she's not, Snoa Lingerie fills a huge need in the luxury lingerie and sleepwear market. Snoa Lingerie was, in fact, born of necessity: on a freezing, foggy night, Snoa founder Anh Oppenheimer wanted to slip into bed with her husband with what seemed like a simple goal: look gorgeous and feel warm. Alas, there was nothing to fit the bill. To be gorgeous, she needed to wear a little negligee and shiver. To be warm, she needed her extra large sweatshirt and ski socks. Out of that frustrating and all too common moment, the concept for Snoa Lingerie was conceived.

Sexy, Soft and Warm. What's the Secret?
So how does Snoa Lingerie manage to be sensual, revealing and warm all at the same time? The Snoa secret is the soft, luxurious fabrics that warm without overheating. In the Basics Collection, a distinctive double-fabric design of super soft silk modal on the inside and a thin yet warming wool jersey on the outside gives the Basics a sumptuous silky cocooned feel. Bamboo fleece (from organic bamboo) is the warming element in the Signature Collection.
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Sustainable, Sensual Sleepwear - An Industry First
Not content just to make women feel sexy, warm and luxurious, Snoa Lingerie goes an important step further, by creating its designs in the most eco friendly way possible. Now eco conscious shoppers can say goodbye to skimpy sleepwear made from unhealthy fabrics. Snoa Lingerie is designed with the softest, lushest, most earth friendly fabrics available today - so you can seduce while you reduce your carbon footprint. We produce our garments in our local community, just five miles from the Snoa San Francisco office. What's more, Snoa donates a portion of its profits to protecting polar bear habitat through the Center for Biological Dive Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) rsity. (The Snoa team loves the idea of warming you, not the planet.)

About the Collections
Snoa Lingerie offers an alluring collection of basics - sexy nighties, robe, pant set - and a luxurious and romantic Signature Collection comprised of an elegant wrap, bedjacket and other sophisticated designs. Writers and reviewers are encouraged to view the collections in detial and learn more about the unique fabrics Snoa uses at http://www.snoalingerie.com. For a sample of the fabrics or designs, please just give a call.

About the Company
Anh Oppenheimer is the founder of Snoa Lingerie. Before launching Snoa, Anh was a documentary filmmaker focusing on the environment and social justice. She is producer and director of the documentary "Yakoana: The Voice of Indigenous Peoples".? Anh lives in San Francisco with her husband and two children. Susan Robinson, Partner, brings a wealth of design knowledge to Snoa Lingerie. Susan teaches fashion design at the California College of the Arts. She has owned her own clothing retail store and in addition to Snoa's sleepwear, has designed her own line of sportswear and lingerie. Susan and her family live in San Francisco.

Contact: Anh Oppenheimer, anh (at) snoalingerie (dot) com, 415-751-9955, http://www.snoalingerie.com
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Snoa Lingerie. Warm is Sexy.

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Gallery Atlantic Reviews the Fall 2012 Color Palette for Women's Fashions

The shades predicted by Pantone will be replicated and incorporated into every major designer's collection and every high street look-book. In addition to the traditional dark and neutral tones the consumers have long associated with Autumn, a cocktail of yellow-green, bright pink, and orange hues have been tossed into the mix.

Leatrice Eiseman, the Executive Director of the Pantone Color Institute praised the vibrant new palette: "By playing to consumers' practical side with versatile neutrals, and boosting their confidence with bold, spirited hues, this skillfully balanced palette has something for everyone."

Olympian Blue, an appropriately named hue in light of the Summer olympics is one of the colors that everyone is talking about and is sure to be seen in both the Fall and Winter collections. Worn with a mellow, sweet Honey Gold, the mature tones of the conservative blue will play well with the muted metal color.

Dark tones of Titanium and French Roast are expected to be utilized in full force, and will provide a welcome respite from the blacks and woolen grays that are typical of Autumn. The plush, coffee inspired French Roast is a special treat,and will be well received as a choice hue for clothing, accessories and fashion jewelry. Brightening up these basic Fall colors are a spring-shade of Bright Chartreuse, a vibrant, floral Pink Flambé - as seen in Abi Ferrin designs, and a deliciously jewel-toned shade of orange, called Tangerine Tango.

Muted, feminine shades are also on the menu for Fall 2012. Cooling, soothing tones are just what the doctor ordered as the summer days are on the wane. Ultramarine Green has a hint of the Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) mountainside, recalling the soft grass of an Oregon campsite. Rhapsody is a divine mix of lush purple and gray, and is a popular choice for designer Nicole Miller in her Fall 2012 line. Finally, a pleasure in pink, Rose Smoke; a soft, dusky color which will feature in Max and Lubov Azria's BCBG. This romantic, sensual tone will likely be seen on women well into next Spring.

This article was written by Beth Bennett. Beth is a Senior Fashion Editor and Stylist for GalleryAtlantic.com.

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Online Influencers Gain Traction Over Celebrity Endorsements as Trusted Voices

According to a new study from BlogHer, Inc., the leading participatory news, entertainment and information network for women online, people are now more influenced by the opinion of a blogger than a celebrity when it comes to learning more about products or making a purchase.

The BlogHer 2011 Social Media Matters Study, co-sponsored by Ketchum, one of the largest global communications consultancies, also shows that 78% of the female American adult online population are active social media users, and of those, nearly twice as many (20%) are motivated to consider products promoted by or with a blogger they know, than by promotions featuring a celebrity (13%).The study also reveals that the introduction of more sophisticated mobile platforms and web applications have transformed many more digital users into "early adopters", illustrated by rapid mainstream adoption of new digital services, such as online deal sites (such as Groupon), mobile gaming, location-based apps (such as Foursquare), and smartphone apps.

The study, fielded by Nielsen Company and BlogHer to nationally representative samples, was conducted to gather insights on current social media trends among women, both in the US general online population and members of the BlogHer community.

"Over the last four years we have measured and reported the growing trust women have in the bloggers they read, and how that translates directly into influence and purchasing decisions," said Elisa Camahort Page, BlogHer Co-founder and COO. "In 2011, we can see that this trust has paid off, as readers report that high satisfaction with the results of such purchases regularly send them back to blogs and social media to seek out recommendations by bloggers they trust."

Early Adoption is the New Mainstream
The rise in mobile devices has made it easy for consumers to rapidly embrace new applications and digital services. The study found that adults of all ages are using the following mobile devices and apps once a week or more:

•     After only two years in the consumer marketplace, online coupon services such as Groupon and LivingSocial are used by over half of women online (51%).
•     After less than two years on the market, location-based apps such as Foursquare and Gowalla are now used by 16% of all online adults…an adoption rate that took Twitter twice as long to achieve. It should be noted, however, that this is one of the few apps and tools where women do not lead in adoption, with only 12% of women using these services actively.
•     4 out of 10 women use smartphones and related apps.
•     22% of women are active in mobile gaming.

"With the steady increase of mobile adoption, truly understanding the myriad ways a brand's stakeholders use mobile technologies and developing a customized mobile strategy to reach them is critical." said Nicholas Scibetta, Partner/Director, Global Media Network at Ketchum. "Creating a 'one-size-fits-all' approach to reach the masses is sure to reach but a few."

Blogs and Other Social Media Increasingly Tapped for Purchasing Decisions
This year's survey shows that blogs play an increasingly influential role in people's purchasing decisions:

•     Blog opinions matter: 53% of U.S. women blog readers have purchased a product based on a blog recommendation. That number soars to 80% of the BlogHer population.
•     The top reason the general population trusts blog advice is because of their satisfaction with past purchases based on blog recommendations.
•     The top three types of products that the general population seeks reviews and recommendations for on blogs are consumer electronics (35%), computer hardware/software (33%) and movies (33%). Among the BlogHer community, the priorities shift to food/beverage (67%) and clothing/shoes (67%), with movies coming in third at 62%.
•     Almost half (47%) of U.S. blog readers tap into blogs for finding new trends or ideas, 35% for finding out about new products, and one in four for help with making a purchasing decision.

"With social media bein fashion jackets online g viewed as one of the most promising media vehicles by CMOs and other senior marketers, this findings in this study will be particularly useful in developing strategic marketing initiatives," said Kelley Skoloda, Partner/Director, Global Brand Marketing Practice at Ketchum. "Consumers are adopting social media and digital applications at unprecedented rates, so marketers have more opportunities than ever for two-way conversation and relationships. Marketers must seize these opportunities now or risk falling behind their competitors in the race for online consumer engagement."

Promoting, not Preventing, People Connections
Despite suggestions of "online fatigue" and concerns that growing use of the Internet may affect the quality of people's interpersonal relationships, the 2011 Social Media Matters Study found that Americans online are continuing to use blogs and other social media actively, and many see social networking as a way to preserving connections with family and friends. Specific findings include:

•     Blog usage and Facebook usage continue to grow at an equal and modest rate year over year with women (~10%).
•     Tech love is all about connecting: 58% of women spend more or about the same time with their friends online as they do offline, yet only 5% feel that social impact has had a negative effect. When asked why technology makes women feel hopeful about the future, the top answer (67%) was that social media makes it easier to stay in touch with family and friends.

"Women who use social media cite not only the value social media brings to their own lives, but also credit the voice they see it giving to women around the world," concluded BlogHer's Elisa Camahort Page. "They clearly see the array of digital tools and technologies available to them as a tremendous source of information, connection, entertainment and empowerment."

An executive summary of the 2011 Social Media Matters Study can be found at http://www.blogher.com/2011-social-media-matters-study and http://www.ketchum.com/BlogHer_Social_Media_Matters.

The study is conducted annually to show purchasing behaviors of social media users, probe how users feel about the role of technology in their lives, compare media usage patterns and gauge the level of relevance among different types of media.

About the Survey
The 2011 Social Media Matters Study compares two user samples:

•     A general U.S. population sample was fielded from a Nielsen Company panel. The results were weighted by age to be representative of U.S. online characteristics. There were 1,771 respondents. The margin of error at 99% confidence is +/- 2.2%.
•     A BlogHer Network sample, fielded across an audience of 26 million users, consisted of a BlogHer web network intercept sample of 2,861 respondents. The margin of error at 99% confidence is +/- 1.7%.
•     All portions of the study were conducted in March 2011. The data is comparative. Responses from the two samples were not combined.

About BlogHer
Reaching more than 26 million women each month (Nielsen Site Census, January 2011), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (http://www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer's investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.

About Ketchum
A communications innovator and the 2010 Large PR Firm of the Year (Holmes Report and PR News), Ketchum is a leading global communications consultancy and, operating as Ketchum Pleon, is the largest, most diversified agency in the U.K. and continental Europe. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Pleon Change (change and workplace communications) and Ketchum Sports & Entertainment, Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit http://www.ketchum.com.

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Medals of America Releases “United States Army Medals, Badges and Insignia,” a Book on the Awards and Decorations of the Army

Medals of America, the veteran owned and operated premier source for military medals, military patches and more, announces the release of its new book, "United States Army Medals, Badges and Insignia." This book, authored by Col. Frank C. Foster, offers a complete, illustrated history and presentation of US Army medals and awards, which were presented from the revolution to the 21st century.

"United States Army Medals, Badges and Insignia," offers readers an easy-to-use, comprehensive, informative guide to more than 500 different Army medals, badges and insignia. The new Medals of America book, offers great detail about the ways Army awards have been intertwined with American culture through the past 235 years. The book also offers colorful photographs and illustrations of the US Army medals, badges and insignia, helping make it an ultimate Army awards reference, and a valuable addition to any military Veteran and military admirer's library.

"Medals of America is proud to release, 'United States Army Medals, Badges and Insignia,' our book dedicated to the past 200 plus years of symbols, professional skill and valor of the Army," said Col. Frank C. Foster (Ret.). "It is important to honor and acknowledge the 28 million America citizens who have severed in the Army, by providing the background and criteria of each Army medal and badge. We wanted to tell the story of these awarded honors, as a thank you to the past and present soldiers through this informative book."

Colonel Frank C. Foster grew up in Greenville, South Carolina. He saw service as a Batter Commander in Germany and served in Vietnam with the 173rd Airborne Brigade and USARV General Staff. In the Adjutant General's Corps, Frank served as the Adjutant General of the Central Army Group, the 4th Infantry Division and was the Commandant and Chief of the Army's Adjutant General's Corps from 1986 to 1990 during which time he activated the Adjutant General Corps Regiment. His military service provided him a unique understanding of the Armed Forces Awards System. Now, Frank operates the Medals of America press and is the co-author of other recognized books, including "Military Medals of the United States" and "The Decorations and Medals of the Republic of Vietnam."

There have been 28 million American citizens who have served in the United States armed forces since World War II, and the majority of which served in the United States Army. After Col. Frank Foster's retirement from the Army, he wanted a way to express his appreciation to the men and women who unselfishly served our Army for the past 235 years, and writing "United States Army Medals, Badges and Insignia," was his way. The book tells the story of the honors they won, the skills they developed and the military symbols they served under. This book is not just for veterans of World War II, Korea, Vietnam, the Gulf War, Kosovo, the Liberation of Iraq, Afghanistan and dozens of other skirmishes, but also for veterans' families, as the families can find the book as a resource to understand and gain an appreciation for the dedication, and skills that go into earning these awards.

For your copy of "United States Army Medals, Badges and Insignia," contact us today.

About Medals of America
Medals of America is your premier source for Military Medals, Badges, Military Hats, Patches,
Rank, Rates and Insignia, as well as Custom Embroidered Clothing. We're also proud to offer our exclusive Ribbon Rack Builder, Military Medals Builder and Custom Display Case Builder.

Veteran owned and operated over 35 years! Our mission is simple - we want every Veteran and Service person to display the Medals our grateful Nation women's coats awarded them. Anything we can do to have all the great Americans who served their country in the Military Forces display their award will enrich future generations by these symbols of Duty, Honor and Country.

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Hot new Range of Weird and Wonderful Latex Sexy Clothing Available this Week at UK Online Retailer Ladyloca.co.uk

Ladyloca.co.uk continues its efforts in offering its valued customers high quality women's sexy clothing competitively low prices this week with the addition of sexy latex clothing to the product inventory, the wide choice of latex designs and low prices ensure that the new latex products are set to become an immediate success with all lovers of latex costumes and clothing.

The new latex products are available across a number of categories within the Ladyloca.co.uk website, sexy club wear, sexy lingerie, swimwaer and sexy costumes together with sexy club wear all have brand new latex products within their collection.

Latex products bring a whole new look and feel to women's sexy clothing, the way that the fabric coats the body of the wearer and projects that shimmery almost wet look is what makes this fabric so very sex appealing and highly desirable.

Given the fact that latex clothing is so specific in the way it looks and feels, It has generated somewhat of a cult following over the last few years, with many fans of women's and even men's sexy clothing opting to select latex products more consistently than other fabrics, there are of course many reasons as to why this may have occurred, more noticeably because many customers identify latex as a something of a fetish.

Being identified as a fetish, latex products create that special buzz amidst conversations that people have when discussing erotic clothing, it's as if latex in a league of its own when compared to other fabrics, it's perhaps the only fabric that comprehensively fulfills the fantasies of erotic clothing admirers, latex ticks all of the boxes and goes that extra mile further.

When customers are looking to purchase latex clothing, there is a spectru fashion coats m ranging from the completely formal such as a latex sexy lingerie, perhaps a corset or bra, to the utterly outrageous latex body suits that look like something from a sci-fi film, whatever the interest and just how much of a fetish the customer would like to experience, latex is so versatile in its ability to offer a sexy wet look to a basic piece whilst being able to offer a jaw dropping reaction to weird and wonderful pieces.

Ladyloca.co.uk ensures that the new latex clothing items within the website meet the strict levels of quality assurance that Ladyloca.co.uk performs on all new product lines that enter the inventory, the new latex range makes no exception to this rule, the new latex range has been submitted to stringent quality control testing in an effort to ensure complete customer satisfaction.

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Territory Ahead Debuts Fall 2011 Women’s True Grit® Clothing Collection

Multi-channel clothing retailer, Territory Ahead now proudly offers a collection of True Grit clothing. The assortment features distinct knit tops and sweaters, including the True Grit Abiquiu Jacquard Sweater – an easy-wearing blanket sweater featuring an authentic Americana blanket pattern and contemporary cardigan styl fashion jackets ing.

About True Grit

Established in 1990, True Grit is building its reputation as one of the premier American sportswear brands for men and women. True Grit was created in Newport Beach, CA by designers Bruce and Liz Bennett and is characterized by wearable styles with exquisite fabrics and washes combined with an Americana feel of the great outdoors. Their collection of luxury, contemporary clothing unites the style of a European sportswear collection with rugged yet refined designs to create apparel that is built to last.

About Territory Ahead

Territory Ahead began its journey in 1988 as a new kind of clothing company — offering personality through special fabrics; fine details; and easy, wearable designs.

Territory Ahead designs and develops men's clothing and women's clothing in-house, focusing on lifestyle rather than fashion trends. Through their direct mail catalogs, retail stores and website, they promote fun and adventure by blending compelling outdoor imagery, clever editorial and their own eclectic brand of clothing.

Wear to next? Territory Ahead recently released its delightfully different fall collection of rich fabrics featuring original details and a relaxed attitude.

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PlanetShoes.com Now Carrying Shoes from Kickers

women's jackets